Week 5 – Qualitative and Quantitative research

In this task I shall be analysing 3 pieces of environmental concept art, in this case I will be analysing pieces from ‘The Last of Us’, ‘Kingdoms of Amalur: Reckoning’ and ‘Destiny’ in order to further my research into foliage and how people think about them. I shall be talking about primary, secondary, qualitative and quantitative research.

http://www.studioarts.com/sites/default/files/LastOfUs_Snowsketches.jpg

This image is concept art from ‘The Last of Us’. It has a rather dark feel to it and seems quite isolated as it shows a lone figure in a slightly desolate area that has been consumed by snow/winter, this is helped by how detailed the image is. However this is only an image of a section so my view of the reality could be distorted by the perspective it was created from.

http://i.neoseeker.com/ca/kingdoms_of_amalur_reckoning_conceptart_HAd4z.jpg

This image is concept art for ‘Kingdoms of Amalur: Reckoning’. It gives me the impression of a quite bright place which is also set in a fantasy world as it has been done in a slightly cartoon style, unlike ‘The Last of Us’ it doesn’t seem dark. However this is only an image of a section so my view of the reality could be distorted by the perspective it was created from.

http://www.iamag.co/features/itsart/wp-content/uploads/2013/06/Destiny-Concept-Art-8-400x400.jpeg

This piece gives off a serious and sophisticated tone, it seems like it’s setting the environment for a storyboard or a cut scene. This piece is concept art for ‘Destiny’ and just from looking at it I can tell that the game is a mixture of sci-fi and post-apocalyptic elements as it has a portal but the place looks derelict, rundown and overgrown. However this is only an image of a section so my view of the reality could be distorted by the perspective it was created from.

 

We then asked others about their views on the piece and foliage in games through both qualitative and quantitative questions using ‘surveymonkey’ and questionnaires.

For the physical copies we asked students that are on media courses (mainly game courses) and we asked anyone who saw the link to answer the ‘surveymonkey’ questions.

Questions we asked:

Qualitative:

1: What impression do these pieces of concept art give?

2: What is your opinion on the uses of foliage in videogames?

3: How well do you think the foliage in these pieces help to evoke a concept or emotion?

4: What piece do you think uses foliage the best to portray a concept or emotion and why?

5: Would you say foliage is important in games and why?

We asked these questions as we wanted people’s views and opinions on the pieces of concept art we used and what they thought about foliage.

We got a variety of responses from people, which can be seen here.

The responses to our questions allow us to get in-depth views and ideas on the pieces of concept art and when creating a game this would us allow to see what people preferred to allow us to create a game/concept art that really appeals to  people’s opinions as well as allow us to learn more about our audience.

 

We asked people how realistic they found these pieces of foliage concept art. Giving them the options as seen below.q3

We then asked them how these pieces of concept art made them feel allowing them to choose from the options as seen below.

 

q4

We can gather from our quantitative research what the more popular views are on the pieces of concept art compared to the less popular, when creating a game this would allow us to see peoples views on our work in a very simple manner but it allows us to get feedback much easier and much quicker than asking for people’s opinions.

 

Quantitative and qualitative is important within the games industry as it allows companies to change and base their product to the popular views to please as many people as possible and make the most profit they can, it also allows them to get good and in-depth opinions on their product so they can add changes from people’s ideas as well as adapt a view things within the game from people’s opinions.

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2 thoughts on “Week 5 – Qualitative and Quantitative research

  1. Good start to the post here, you need to really analyse your results and discuss the outcomes. You can then evaluate by reflecting on why this kind of research is important in the games industry when creating.

    Please reply ‘updated’ when this is complete.

    Like

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